LUCKYLU has a strong and well defined identity that never fails to dress the romantic yet modern woman, sensitive to trends and her own femininity.

LUCKYLU is an Italian clothing line addressed to young women who love playing with clothes and accessories, mixing and matching them with timeless objects and inspirations.

New Romantic is the definition that best describes the LUCKYLU woman.

A heart is the brand’s logo and it appears on every label. On prints and embroidery it recalls a kind of sweetness that is the ‘fil rouge’ of all LUCKYLU collections.